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April 05, 2018
Steve Mona Comments on Tiger Woods Ahead of Masters
In case you missed it, World Golf Foundation CEO Steve Mona was quoted in articles written by Tod Leonard of the Los Angeles Times and Reuters, which was featured in the New York Times. Below are two excerpts which focus on the impact Tiger Woods has on the Masters and the golf industry as a whole.
Tiger Woods heads to Augusta, giving golf a Masters boost many did not see happening - Tod Leonard, Los Angeles Times
Ken Bentley doesn't need to turn on the television or open a sports page to know the fervor for Tiger Woods is back as the Masters tournament approaches.
All he had to do was get a haircut.
Bentley regularly settles into a chair at On The Top, a barbershop in the Baldwin Hills neighborhood of Los Angeles, and listens to the mostly African American clientele talk sports nearly every minute of the day.
In the last couple of years, Bentley observed that as Woods disappeared from the PGA Tour while he recuperated from back surgeries, so did golf from the shop's TV.
Read the full article on LATimes.com.
Golf-Tiger Economy Roaring as Masters Approaches - Reuters
AUGUSTA, Georgia — Tiger Woods is back in Green Jacket contention and from country club bars to boardrooms, the former world number one is once again the tide lifting all boats in the golfing world.
Golf television ratings are trending upwards, so are equipment and ball sales while Masters tickets and even tips are experiencing a 'Tiger Bump' as a rejuvenated Woods returns to the U.S. Masters for the first time in three years.
Much of the buzz being generated around golf's first major is emanating from a 42-year-old golfer who is closer to qualifying for the Seniors Tour (open to players 50 and over) than his last victory at Augusta in 2005.
But nothing gets the sporting public revved up more than a compelling comeback story and Woods is writing one for the ages.
"This is a little bit like a Lazarus resurrection here with respect to where he was,” Steve Mona, World Golf Foundation CEO, told Reuters. "Only last September he was talking about whether he would be able to comeback at all. Now that he is the favorite at the Masters it is just astonishing.
“He is certainly in form. I don’t think anyone would be terribly surprised if he were in the hunt.”
Read the full article on NYTimes.com.