just a game
Golf – a major industry with a positive impact on America's economic, environmental and social agendas – remains misunderstood by too many of our nation's policymakers. WE ARE GOLF is a coalition that was formed to tell the true story of golf. Not just the game, but the stories of the hardworking men and women who make it the greatest sport in the world and whose livelihoods depend on it.
Founded in 2009, WE ARE GOLF is a coalition of golf’s leading organizations including the Golf Course Superintendents Association of America, National Golf Course Owners Association, PGA TOUR, the PGA of America, United States Golf Association, the U.S Golf Manufacturers Council and World Golf Foundation.
WE ARE GOLF was formed in part because it had become clear the industry was misunderstood by too many elected officials. Longstanding perceptions of the game simply didn’t square with the facts. By focusing on those whose livelihoods are tied to the game, WE ARE GOLF has leveled the playing field for the thousands of small businesses that make up the industry.
As a result, golf is no longer being excluded from important legislation. Members of Congress now better understand the myriad benefits the game brings to their communities.
The nearly two million U.S. jobs generated by the nearly $84.1 billion golf industry, and its vast economic reach, are at the core of WE ARE GOLF’S message. Given the scope and pace of federal government activity and the impact on small businesses, the golf industry can play a vital role as policymakers continue efforts to boost employment and get the nation’s economy back on track. Beyond better demonstrating golf’s profound economic clout, WE ARE GOLF illustrates the industry’s health and wellness benefits, its unparalleled charitable giving, and its environmental sustainability initiatives.